About: Bill Field

FieldActivate is a culmination of my desire to fulfill on meeting today’s unmet client needs and expectations – delivering brand, business and communications strategies without all the cumbersome baggage and costs associated with larger firms. I bring over 30 years of experience to bear across more than 200 major domestic and international client relationships.

For the past ten years, I served as President of Mintz & Hoke, one of New England’s largest business-to-business communications agencies where we pursued the single goal of helping clients make the complex sales happen, delivered with a “Help Clients Win” brand DNA.

Strategic direction and branding are my particular passions. Many firms can tell you what is. FieldActivate tells you what could be. It means peeling the strategy onion to find the inner core. The true strategy sweet spot.

Being a student of the business and having a relentless passion to learn has led my vision for the Business-to-Channel concept. Today, selling and marketing channels – whether they are employees, retailers, distributors, independents or your own sales force – are the ones that own and control the brands. FieldActivate’s business purpose is to help brands, companies and people navigate these challenging environments, both internally and externally.