WHY BILL FIELD

Three decades of agency and corporate experience across 200 plus client engagements. Major domestic and international brands. Deep immersion in BTB and BTC categories. Strategic business and branding acumen. Relentlessly passionate and metrics driven.

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PROCESS

Many firms claim to have a strategic process. The majority are cookie cutter. Many only tell you what is. FieldActivate’s PULSE session goes far beyond, telling you what could be.

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SERVICES

Each FieldActivate service is aimed at igniting and activating brands, agencies and people. There is no cookie-cutter template approach. Each engagement process is built based solely upon client or project needs and deliverable requirements.

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EXPERIENCE

Extensive experience in key industries, segments and markets. There is absolutely no learning curve. Well over 200 client engagements. FieldActivate has been there and done that.

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About: Bill Field

An insightful business and communications professional with more than 30 years of experience leading major domestic and international business-to-business advertising/communications agencies and company/corporate brand engagements.

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Business to Channel Concept

B2CH.  It’s where you either manage the brand in the channels or the channels manage it for you. It’s all about igniting brands and sales across every channel – marketing, sales, distribution, retail and the internal employee populace.

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Channel Crossing Blog

Musings, rifts and rants about brands and companies that are struggling with navigating selling channels that have complicated and conflicted sales forces and channel partners. The channel – it’s where the brand game is being fought today. It’s all about Business-to-Channel – the marketing game changer.

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Downloads

FieldActivate Think Pieces insights to Field Activate’s unique approach. more>


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  • About
  • Approach
    • Business to Channel
    • FieldActivate Difference
    • Field Notes Videos
  • Process
  • Services
  • Experience
    • Financial Services and Insurance
    • Aviation and Defense
    • Corporate
    • Building Products
    • Manufacturing
    • Gaming
    • Non-Profit and Government
    • Communications/Advertising Agencies
    • Private Equity
  • Channel Crossing
  • Partners
  • Contact

FIELD NOTES

Taking the PULSE

Bill explains what makes the process different and compelling.

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