No one creative individual or firm is the right or only choice. One size fits all integration doesn’t work today. It takes a keen vision for bringing together the right creative people and firms that take advantage of the market dynamics and flux that exist today. What is right for one engagement doesn’t necessarily work for another. It’s about mixing and matching talents and competencies that are right for the situation – from a talent, cost and timing consideration. There is no “go to” creative firm with FieldActivate. Each creative activation partner is selected based on the appropriateness of the assignment and the deliverable expectations. It’s entirely based around client needs.
FieldActivate brings a multitude of potential creative resources to every engagement. These range from freelancers and tandem creative teams, to siloed niche operations and full suite of service firms. All FieldActivate partners have been fully vetted through actual hands-on, real life experience. FieldActivate operates much like an agency search consultant in bringing and selecting for clients the right talent at the right cost for creative activation programs, all without any bias or self-interest.
